Klingspor skillfully used live communication at the hardware trade fairs in Cologne to present new products and maintain contact with existing customers. The clear communication goal was the presentation of the new products, as well as the media preparation of the new website 2016. In 2014, a complete realignment of the brand presence was carried out, which was supported by WWM.
The signal colors of the trade show appearance and the shapely staging made Klingspor's trade show booth a crowd puller.
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Since the company was founded in 1893, Klingspor has shaped the history of modern grinding with numerous innovations. The high-speed cut-off and grinding wheels, abrasive mop wheels and abrasive mop discs are just a few of the abrasives that Klingspor has played a key role in developing and successfully bringing to series production.