Your Trade Show Presence at Messe Stuttgart
Messe Stuttgart is the only exhibition center in Germany located directly next to an airport. For international exhibitors and visitors, that means: step off the plane, walk across, and you're there. With more than 120,000 square meters of exhibition space, the venue hosts nearly sixty trade fairs each year, from LogiMAT and AMB to Intergastra.
One notable aspect of our Stuttgart projects is their size: 35, 38, and 77 square meters. This is no coincidence but reflects the structure of Stuttgart's trade fairs. Many of the leading events here are highly specialized industry exhibitions for sectors such as mechanical engineering, sheet metal processing, logistics, and medical technology, where exhibitors often work with compact booth spaces.
This is exactly where the underestimated challenge lies. On a small footprint, the floor plan matters more than the design. On 400 square meters, different functions can simply be arranged side by side. On 35 square meters, everything must coexist: reception, product presentation, a private conversation area, storage space, and strong visibility within the hall. A small stand is not a scaled-down large stand. It is the more difficult task.
Successfully Exhibiting at Stuttgart's Leading Trade Fairs
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AMB: AMB revolves around machine tools, and its visitors are engineers who pay close attention to details. Here, the focus is less on staging and more on giving visitors the opportunity to stand next to a running machine and ask questions. Open space around the exhibit is therefore more valuable than any additional wall surface.
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BlechExpo: Sheet metal processing is a precision industry, and the exhibition stand should reflect that. For r.bourgeois, we used a stainless-steel look to make the material itself part of the company's message. More details below.
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Intergastra: Hospitality and food service are experience-driven industries. Products are sampled, touched, and presented in context. For PAPSTAR, we developed a stand concept that works across multiple trade fairs.
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LogiMAT: Logistics solutions are processes rather than physical products. LED displays and real-time demonstrations do much of the explanatory work. The key is ensuring visitors understand within thirty seconds which problem is being solved.
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MedtecLIVE: Medical technology demands precision and a calm presentation. We work with clearly separated zones: product demonstrations at the front and protected consultation areas at the back.
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CHC Corporate Health Convention: At a trade fair for corporate health management, HR professionals attend to exchange ideas, not to be dazzled. For machtfit, we addressed this with a stand that is completely open from all sides. More details below.
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35 Square Meters That Had to Accommodate Everything – r.bourgeois at BlechExpo
r.bourgeois manufactures magnetic steel rotors and stator laminations for electric motors. Precision and perfection are at the core of the company, and the requirements list for BlechExpo reflected that: seating areas, a meeting zone, a kitchen cabin, and multimedia presentation opportunities, all within 35 square meters.
The design deliberately built on the company's existing stand concept from CWIEME Berlin, ensuring brand recognition. The rear walls consisted of Dibond panels with a stainless-steel finish, using the material itself as an argument: if you sell precision metal products, printed fabric graphics are not enough. The exhibits were displayed in a glass showcase illuminated by LED spotlights, while integrated LED strips highlighted the showcase base.
Visibility from a distance came from above. We integrated an LED video wall around the corner of the tower structure. This allowed the available floor space to be used efficiently while still ensuring long-range visibility throughout the hall. With only 35 square meters, the vertical dimension is often the only direction left to expand.
An Open Stand Accessible from Every Side – machtfit at CHC
The CHC Corporate Health Convention is one of machtfit's most important trade fairs. HR managers and corporate health professionals meet here to discuss workplace health management solutions. machtfit offers a digital platform, meaning its product cannot simply be displayed as a physical exhibit.
On 38 square meters, we therefore prioritized accessibility over dramatic presentation. The stand is completely open from all sides, without any rear-wall barriers. A corner reception counter facing the aisle serves as a first point of contact while also functioning as an information terminal for brochures and giveaways. For more private discussions, a semi-open meeting cabin with stools and graphic backdrops provides a protected but welcoming environment. A second enclosed cabin, located diagonally opposite, serves as storage space because materials need to be stored somewhere.
Visibility is provided by suspended machtfit banners that attract attention from across the exhibition hall. Brochure holders mounted on the walls allow visitors to take information directly, a small detail that makes a difference for attendees who are interested but do not have time to stop and talk.
One Stand for Three Trade Fairs – PAPSTAR at Intergastra
Since 1873, PAPSTAR has been manufacturing disposable tableware made from wood for the professional consumer market. Its appearance at Intergastra was part of a larger challenge extending beyond a single exhibition. The stand needed to work at multiple major hospitality trade fairs, not just one.
A 77-square-meter concept was developed that could adapt to different floor plans and hall environments while remaining instantly recognizable as the same brand presence. For PAPSTAR, we delivered exhibition stands for Intergastra in Stuttgart, HOGA in Nuremberg, and Horecava in Amsterdam. The Amsterdam version was fittingly constructed entirely from cardboard.
This is one of the most underestimated economic advantages of exhibition stand construction: if you exhibit at three trade fairs a year, you should not have to build three completely new stands.
Full-Service Exhibition Stand Solutions for Stuttgart
What We Take Care Of
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Floor Plan Development for Compact Spaces: Before discussing design, we determine what needs to fit into the available space and what does not. On 35 square meters, this is the real design challenge.
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Flexible Exhibition Stand Systems: Whether a row stand, corner stand, or island stand, modular systems adapt to different hall layouts without looking modular.
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One Stand for Multiple Trade Fairs: If you exhibit several times a year, we plan for this from the start. See the PAPSTAR example.
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Custom Fabrication: Display cases, counters, exhibit supports, and bespoke structures when standard solutions are not enough.
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Vertical Visibility: When floor space is exhausted, only the vertical dimension remains. Towers, suspended structures, and corner-integrated LED displays create visibility without consuming valuable space.
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Graduated Meeting Areas: Open reception, semi-private discussions, and fully enclosed meeting rooms. At industry trade fairs, this progression often determines how far a conversation develops.
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Trade Fair Logistics: Transportation to Stuttgart, delivery scheduling, installation and dismantling, return transport, cleaning, and storage.
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Hospitality and Rental Furniture: From coffee bars to complete stand furnishings through our partner network.
