Customized exhibition stand for ExxonMobil at PV Live Essen

Surface

32 m²

Trade fair

PV Live Essen

Customer

ExxonMobil

Industry

Energy and chemical industry

ExxonMobil's stand design and trade fair concept

For its appearance at PV Live Essen 2025, ExxonMobil developed a targeted trade fair concept that was geared towards the high-quality presentation of its own products - especially motor oil - and the premium brand “Mobil1”. The focus was on making the quality and innovative strength of Mobil1 tangible for workshops and specialist dealers, strengthening direct contact with the specialist audience and providing targeted impetus for sales.

The stand design and trade fair concept were developed with a clear focus on the ExxonMobil brand and its premium positioning. The use of high-quality materials such as real metal and modern LED technologies as well as a well thought-out interior design helped to establish the stand as a real eye-catcher at the trade fair. Particular attention was paid to modularity and flexibility in order to make the stand adaptable for future trade fairs and different stand configurations.

Messestand mit Regalen mit Ölprodukten und dekorativen Fässern, Theke mit Broschüren und beleuchteten Logos an den Wänden

Messebereich mit einer breiten Palette an ausgestellten Produkten

Ein Messestand mit Regalen, die Produkte mit dem Branding des Unternehmens ausstellen

Individuelle Standecke mit Produkten und kundenspezifischem Branding

The challenges

The client's main requirement was an exhibition stand that emphasized the individuality of the brand through the use of real metal on the walls, while at the same time ensuring a high degree of flexibility and reusability. The stand was to be used for several trade fairs a year, with short set-up and follow-up times on site.

Real metal use: To underline the premium positioning, the use of authentic metal surfaces was essential. This posed a challenge, as it had to offer a high-quality look as well as be integrated into a rental concept.
High rental rate: The exhibition stand had to be designed to be as cost-efficient and reusable as possible. This required the stand to be highly adaptable in order to cover different trade fair formats and layouts.

Short set-up and follow-up times: Due to tight trade fair schedules, smooth logistics were crucial - the stand had to be able to be set up and dismantled quickly.
Modularity: The exhibition stand had to be flexible enough to be used for different types of events, e.g. as a row stand or with a mirrored booth. Various layouts had to be taken into account.

Our solution

In order to present the ExxonMobil brand presence in the best possible way and to meet the requirements, we developed a flexible and economical stand concept that enables both high-quality design and efficient implementation.

Real metal insert: We opted for thin metal panels that were integrated into the tried-and-tested B62 rental aluminum frames. This solution made it possible to achieve the visual effect of real metal without having to forego the advantages of a rental concept.

High rental share: The combination of modular systems and customized design elements enabled an economical and sustainable solution. As a result, the rental share of the stand remained high and the customer was able to benefit from sustainable trade fair planning.

Short set-up and follow-up times: The stand was designed so that it could be set up and dismantled quickly and easily. This minimized the logistical effort and made the stand usable for several trade fair appearances.

Modularity: The stand concept was designed to be modular so that it could be flexibly adapted to different trade fair formats. Whether as a row stand, head stand or with a mirrored booth - the stand was easy to redesign and adapt.

Special features of the trade fair stand

The ExxonMobil stand had several features that emphasized its presence at the trade fair:

LEDSkin surface: an impressive 7x4 panel LEDSkin surface, built into metal walls, perfectly showcased the oil motif and emotional images, enhancing the visual impact.
Customized counter: The bespoke counter, designed by WWM, impressed with a 3D logo, targeted lighting and a lockable storage space. With its black look and metal handrails, it blended harmoniously into the industrial style of the stand.
Industrial design: The design combined modern LED technology with industrial elements and metal cladding, emphasizing technological innovation and a premium image.
Effective lighting and visuals: Innovative LED lighting and dynamic content reinforced ExxonMobil's brand message and emphasized its premium image. Targeted use of spotlights emphasized the high-quality, industrial aesthetic of the exhibition stand.

Maßgeschneiderte Messestandausstattung und LED-Videowand

The trade fair graphics

The trade fair graphics played an essential role in the stand design and strengthened ExxonMobil's brand presentation by setting emotional accents and clearly emphasizing the brand message.

Key functions of the trade fair graphics:

Industrial grid shelf: an industrial-style grid shelf presented miniature Formula 1 cars, helmets and ExxonMobil oil bottles on the left-hand side. The central campaign slogan “Poetry of Motion” impressively underlined the dynamism and innovative strength of the brand.
LEDSkin and 3D Pegasus logo: An LEDSkin surface and the illuminated 3D Pegasus logo were mounted flexibly without having to drill holes in the wall. This technique reinforced the premium image and brand impact.
Emotional impact: The exhibits and graphics created a stylish atmosphere that conveyed the flair of a premium car garage and generated admiration among trade fair visitors.

Conclusion and personal impressions

The trade fair stand for ExxonMobil at PV Live Essen 2025 was a success, perfectly showcasing the high-quality brand presentation of Mobil1 and ExxonMobil's engine oil. Through early involvement and close collaboration with our client, we were able to develop a design that was both emotionally appealing and efficient to implement. The use of modular, reusable components guaranteed easy handling and optimized transport for numerous trade fair appearances.

Through targeted expertise in trade fair construction and excellent cooperation, we developed a sustainable and flexible solution. The focus was on reusable, transport-optimized components to ensure high handling efficiency at ExxonMobil's numerous trade fair appearances. The result was an exhibition stand that could be used both aesthetically and practically for future events and that met ExxonMobil's requirements.

I would like to thank you very much for the fantastic stand construction at the PV Live event in Essen. The stand was superbly designed and contributed significantly to the success of the event. You did a great job and I'm already looking forward to working with you at future events!

Renáta Křečková

Europe Field Marketing Advisor, DOAG 9, Fuels & Lubricants, Sales, EAME, ExxonMobil

ExxonMobil is a global energy production and distribution company with a focus on crude oil, natural gas and chemical products. In Germany, ExxonMobil ensures the energy supply, in particular through natural gas and crude oil production. The company also focuses on innovations in sustainable energy solutions and actively contributes to reducing emissions. It pursues a clear vision with regard to climate protection and is also socially committed.