As the world's leading company in the field of innovative solids dosing systems, O'Hara Technologies Inc. is still focused on growth even after more than three decades of successful business activity. In order to maintain long-standing customer contacts and generate new ones, the impressive machines and systems were to be presented in a targeted manner.
On more than 123 sqm the complete production chain from planning to the finished product was presented. To draw attention to the high-quality exhibits, we opted for a simple yet eye-catching stand design. Thanks to the close cooperation with O'Hara Technologies, we were also able to accompany the logistics of the machines from Canada to Germany to the ACHEMA safely and on time.
Shiny stainless steel attracts attention from afar and directs the visitor's eye purposefully to the booth. For this reason, the eye-catching exhibits of O'Hara Technologies were staged by very powerful LED luminaires, which were mounted over the entire stand area with the help of a truss system suspended from the ceiling and precisely aligned with the exhibits.
Thus, the open booth design could support the product presentation and at the same time offered sufficient space for the numerous visitors. These had the opportunity to get in touch with the O'Hara team directly between the exhibited machines in small meeting islands.
With an individually printed rear wall, it is also possible to depict a complete production chain, as in the example from O'Hara Technologies. High-resolution graphics in a special printing process on opaque fabric were used, and that at a height of around five meters. Fully integrated into our stand system were also the shelves and the two LED screens for displaying digital content and videos about the production processes.
Two backlit cubes were attached to the truss system just like the stand lighting to provide even greater coverage in the exhibition hall.
We were able to establish a basis of trust with the client in a very short time. Contacts with new customers from overseas always require tact: with cultural differences, misunderstandings can arise that can pose major problems. Machine handling also posed a challenge. However, we mastered this wonderfully in close cooperation with the customer, so that we are all more than satisfied with the trade fair appearance!
On behalf of the Team OTI at Achema I am very proud to confirm the Exhibition was a complete success after 5 years absence in the international market. Customers, Competitors, Channel Partners alike were complimentary of our continued presence and leadership position in the Coating Community.
O'Hara Technologies Inc. is recognised in the global market as a leading manufacturer of solid dosage processing equipment. The company is known for its unique technology, solutions for the best return on investment. O'Hara designs and manufactures a wide range of pharmaceutical, nutraceutical and confectionery equipment for coating, blending, mixing, granulating and drying.
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