Customized exhibition stand from Dräger at IFAT 2024 in Munich

Surface area

52 sqm

Exhibition

IFAT 2024

Customer

Dräger Safety AG & Co. KGaA

Industry

Medizin- & Sicherheitstechnik

Background and objectives

At IFAT 2024, Dräger Safety AG & Co. KGaA, a leading company in the field of safety technology, presented itself at IFAT 2024 with an impressive and individually designed trade fair stand that reflected the company's history and identity in a unique way. The aim was to use urban design to appeal to the target group of utilities and waste disposal companies and to integrate the Hanseatic roots of Dräger from Lübeck into a creative design. At the same time, the company's innovative strength and diverse product solutions were to be presented. The concept skillfully combined tradition and modernity and offered visitors a fascinating visual experience.

Trade fair stand concept and design

The stand was inspired by Hanseatic architecture to emphasize Dräger's roots in Lübeck. The stand imitated the Dräger entrance building, giving visitors the feeling of standing in front of a real building and looking through the large windows into the various target group-specific application areas of Dräger. The central “brand wall”, designed as a cabin wall, corresponded to the company's corporate identity (CI) and reinforced the appearance.

Dräger 2

Challenges during implementation

The biggest challenge was to realistically depict the complex architectural design of the building graphically and to integrate the windows harmoniously into the design. It was also challenging to fit all the desired design elements into a compact area of 52 square meters. However, despite these requirements, the RocketExpo team managed to fulfill all of the client's wishes and achieve an impressive result.

Dräger 1

Special features and eye-catchers of the trade fair stand

The trade fair stand was a real eye-catcher thanks to its various design elements. The open structures and expansive window fronts created an inviting atmosphere that both fascinated visitors and encouraged them to linger. Particularly striking was the truss with the suspended logo, which was clearly visible from a distance and gave the stand a striking visual accent. In addition, the impressive presentation of the X-am 5800 IR, which was staged on a specially illuminated column, attracted the attention of visitors. An integrated media display complemented the design by showing dynamic content and providing additional information about the products.

Dräger 3

Conclusion and personal impressions

The planning and design of Dräger's trade fair stand at IFAT 2024 was an exciting project that particularly impressed us with its creative graphic implementation. The open collaboration with Dräger, which gave us the freedom to contribute innovative ideas, was particularly positive. The result was a trade fair stand that perfectly showcased both the company's Hanseatic origins and its future-oriented innovative strength.

rocketexpo-team-thomas-schuetz

Thomas Schütz

Projektmanagement & Design

thomas.schuetz@wwm.de

Many thanks for the great implementation! From the initial planning and individual design to the reliable stand assembly, everything went very well.
Jochen Koch
Event Marketing Manager
Dräger
Dräger is a leading global provider of medical and safety technology that has been developing innovative products to protect and save lives since 1889. Founded in Lübeck, Germany, the company is represented in over 190 countries and generated net sales of EUR 3.4 billion in 2023. With more than 16,000 employees, Dräger sets standards in medical and safety technology worldwide.