Surface area

70 sqm


IAA Mobility




Energy and chemical industry

ExxonMobil's stand design and trade fair concept

At IAA Mobility 2023, ExxonMobil presented its Mobil EV™ product range for battery-powered electric vehicles. The event provided an exciting platform to present innovative approaches in fluid technology for electric vehicles. ExxonMobil has a 135-year heritage as a leader in energy technology and innovation and is committed to being at the forefront of mobility solutions for all types of energy. A very eye-catching long-distance effect was achieved with an unusual design as a ceiling finish. The visitor's attention is immediately drawn to the stand's core message. Eye-catchers adapted to the theme and digital, partly interactive features are clearly presented, giving the visitor an overview of the product at first glance.

The exhibition stand design

The Mobil EV exhibition stand was not only characterised by innovative elements, but also set a clear signal for environmental friendliness. An eye-catching LED lighting concept and an impressive LED video wall captivated visitors to the trade fair with dynamic graphics and informative content. A highlight at the stand was the Porsche 99X Electric, which perfectly demonstrated the impressive range of Mobil EV™ products.

The environmentally friendly design of the stand emphasised the focus on sustainability by cleverly using reusable materials. These materials were not only sustainable, but were also presented in an aesthetically pleasing way.

Individueller Messestand ExxonMobil

Personal thoughts on the exhibition stand from project manager Eduard Geraskin

As a designer, I am proud of the creative concept of the trade fair stand and am pleased that it effectively reflects the identity and message of the company. The collaboration with the client was very harmonious and we are looking forward to the upcoming projects.

Eduard Geraskin

Eduard Geraskin

Project management

+49 (0) 2472 9910 - 43 eduard.geraskin@wwm.de

Exhibition stand analysis with Event-Metrics

Event-Metrics determines key figures to measure the success of events. Examples include trade fair stand visitors, dwell time, social media engagement, lead generation and others. Event Metrics was used to measure ExxonMobil's individual metrics and goals for their trade show presence.

The use of Event Metrics enabled ExxonMobil to quantify the success of their trade fair appearance at IAA Mobility 2023. The impressive results showed that the trade fair stand not only attracted attention, but also aroused the interest of visitors.

Event Metrics Sensor


Summary of the ExxonMobil trade fair stand

ExxonMobil's presence at IAA Mobility 2023 was a successful example of how companies can bridge the gap between innovation and environmental friendliness. The Mobil EV™ product range was successfully showcased and the star of the stand, the Porsche 99X Electric, illustrated how ExxonMobil is shaping the future of electric mobility. With a friendly and accessible stand, the company impressively demonstrated its commitment to electric mobility.


The WWM team proved to be extremely innovative. The design of their exhibition stand was not only appealing, but also fitted in perfectly with the overall concept of our event. We were impressed by their creativity and commitment to our project. We look forward to working with them in the future!

Filip Rotgeri

Marketing Advisor