Customized exhibition stand for Swissmint at the World Money Fair in Berlin

Surface area

70 m2

Trade Fair

World Money Fair Berlin

Customer

Eidgenössische Münzstätte Swissmint

Industry

Administration

The stand design and trade fair concept 

The aim of the trade fair stand was to present a unique and open concept that is particularly inviting and easily accessible. The focal point was a large, curved LED video wall that attracts attention from afar. Together with the open floor plan, it was intended to radiate openness and trust - values that also stand for the tradition and quality of Swiss coins. The video wall and other interactive, digital elements were used in a targeted manner to present the content in a modern, emotional and impressive way.

The challenges

The biggest challenge was the integration of the impressive video wall. This required precise technical planning in terms of placement, power supply and content control in order to harmonize the design and functional requirements. In addition, a balance had to be struck between aesthetic design and practical usability, particularly when guiding visitors and positioning the exhibits. The interactivity of the content also posed technical and conceptual challenges that had to be precisely coordinated.

Customized exhibition stand with large, curved LED wall and golden counter of the Federal Mint Swissmint

Our solution

In close consultation with the customer, we developed a holistic concept that combines technology, design and interaction. The LED video wall was positioned in such a way that it serves as an emotional eye-catcher. A golden, elegantly curved counter in the foreground rounds off the design and forms the central meeting point. The interactive kiosk app was a particular focus: visitors were able to select coins, view them in 360° and call up further information via a screen on the stand - a highlight of the digital brand presentation. 

Special features of the exhibition stand

Swissmint's exhibition stand was characterized by several features that underlined its presence at the trade fair:

  • Curved LED video wall: visual centerpiece with animated content that aroused curiosity and conveyed knowledge

  • Interactive touchpoints: visitors were able to experience the coins interactively in 360° via a screen.

  • Golden counter with embossed logo: high-quality eye-catcher and functional centerpiece.

  • Staged lighting: red LED light in the floor subtly emphasizes the stand contours and creates a warm atmosphere.

  • Clean design with high information density: modern yet minimalist design that focuses on moving content.

Display

Conclusion and personal impressions

The trade fair stand was convincing in terms of both design and functionality. We were particularly impressed by the high standard of a reduced, clear design with maximum information transfer at the same time. The combination of a strong visual presence, digital interaction and an open, inviting concept made a lasting impression on trade fair visitors.

The collaboration with the client was characterized by mutual trust and a constructive exchange right from the start. The openness to creative ideas and the shared demand for quality made this project a particularly enriching experience. We are delighted that the stand not only “worked” on paper, but also in reality.

thomas-schuetz-projektmanager

Thomas Schütz

Projectmanagement

thomas.schuetz@wwm.de

We had a wonderful exchange with WWM during the quotation phase. After the order was placed, we were able to work together to meet all requirements to our complete satisfaction. WWM supported us very efficiently and with great commitment. The stand itself was THE eye-catcher at the trade fair. We are looking forward to the next projects with WWM.
Jan Niklas Betz
Head of Marketing & Sales, Federal Mint Swissmint
Schweizerische Eidgenossenschaft
As a traditional Swiss company, Swissmint produces coins. The focus is on supplying the Swiss market with circulation coins for daily payment transactions in line with demand. At the same time, Swissmint produces collector and investment coins in precious and base metals.