Exhibition stand at the Veterinary Congress in Leipzig for MSD

Stand size

77 qm


Veterinary Congress





Animal Pharmaceutical

The trade fair project

At the Veterinary Congress 2018 in Leipzig, MSD introduced new products to the market.

The aim of the trade fair was primarily the acquisition of new customers and a stronger attention on the existing market. The unusual booth concept with turquoise LED spotlights, also in the illuminated suspension and the "self-vaccination station" attracted immediate attention from trade fair visitors. In addition to the visual concept, MSD's booth was experienced by trade show visitors. An LED show provided the right, ever-changing visuals for the booth. Visitors were also able to feel a moss wall and inoculate artificial pigs themselves.

Reaching the various sensory organs of the target group thus ensured a lasting impression and aroused the desired greater attention.

Thomas Schütz

Thomas Schütz

Projektmanagement & Design

+49 (0) 2472 9910 - 35 thomas.schuetz@rocketexpo.com

MSD Tiergesundheit Logo
MSD Animal Health stands for research, development, production and distribution of innovative and high-quality animal health products. The approximately 600 employees work at four locations, Munich, Unterschleissheim, Cologne and Schwabenheim.