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Exhibitions are still a successful way of generating new customers or nurturing relationships with existing customers. However, participation in a trade fair or event with a trade fair stand has its price. To ensure that profitability does not diminish as a result of the cost of participation in a trade fair, we at RocketExpo focus on the reusability of trade fair components and the use of efficient processes.
The central driver for cost reduction of exhibition appearances is the use of rental equipment. This effect has several impacts. For example, the use of rental components directly reduces the investment costs in individual components associated with trade fairs. On the other hand, the storage of the rental components is the responsibility of the stand builder, thus reducing your running costs for the storage of your exhibition equipment. Unfortunately, these storage costs are often overlooked in the planning stage and ultimately make up a not insignificant part of the total costs associated with trade fairs.
In addition to the ecological effects of textile graphics, these graphics also offer a good way of reducing the overall costs of trade fair appearances. Especially when using modular structures, the multiple use of graphics (possibly also in different configurations) is made possible. However, this multiple use requires on the one hand a high durability of the graphics (this includes in particular a low sensitivity to buckling) and on the other hand the possibility of cleaning. The textile graphics used by us in thermosublimation printing fulfil exactly these requirements. The graphics are maximally resistant to kinking and can be cleaned normally, so they are as good as new even after repeated use. Although this printing method is more expensive than alternative methods in the first production, it offers a significant reduction in costs for the entire stand already in the second use.
A central driver of logistics costs is the transport weight. The aluminium structures we use are extremely light and at the same time extremely stable. Although such components are more expensive to manufacture (as always in lightweight construction), this is not a disadvantage for the exhibitor due to the rental. However, the low transport weight reduces the transport costs associated with participation in the trade fair so considerably that this has a central influence on the overall costs of the stand.
By the way, if your trade fair presentation is abroad, we do not even transport the frames. Due to the standardization of the individual components, we can rent them around the globe and, if necessary, only have to send your light textile graphics - if you use them several times. In this way, we cannot reduce the ecological footprint of your trade fair presentation, but we can also massively reduce transport costs. So economy and ecology are not contradictory.
Has a booth builder ever recommended you not to visit a trade fair? We do that! The biggest lever on your trade fair costs is the selection of the right trade fairs and, if necessary, leaving out the wrong ones. Since 2017 we have been working on the subject of Event Metrics - the Google Analytics for trade fairs.
We recommend using this tool every time you attend a trade fair in order to have quantitative values for the success of the fair in addition to your own feeling. With this method, we can not only provide you with information on the number of passers-by or visitors to your stand, but can also analyse exactly how long visitors stayed at your stand. The conversion rate from passers-by to visitors also provides valuable insights for the optimization of future trade fairs. After just a few trade fairs, our project managers can proactively support you in optimising your trade fairs - even if this means skipping one trade fair or trying another.