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In live communication, there is often only general data on the success of a trade fair appearance and a lot is decided on a gut feeling basis. Trade fair organisers are also unwilling to announce when a trade fair is less successful than in previous years. But this makes it all the more difficult for the exhibitor to decide which trade fairs are relevant for the company or to give the supervisor exact data about the success of the stand. To prevent this problem, there are already various ways of measuring visitors.
In this whitepaper, which has been developed in cooperation with Event Metrics, we primarily inform you about the technology of WLAN tracking. The WLAN visitor measurement offers you the possibility to find out how your stand concept is accepted, which time of day is the most successful or which exhibit receives the most attention. But what are the differences and difficulties of the various WLAN technologies and how reliable are they? Are these systems still applicable according to the latest DSGVO regulation?
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