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The initial planning of a trade fair appearance is often difficult and especially at the beginning some important things can get lost. Therefore, we would like to give you this 10-step guide on the way to a successful trade fair appearance.
This guide will show you the sequence of efficient planning of a trade fair stand and give you valuable tips for implementation. It starts with an initial analysis, continues with the preparation of the briefing to the stand builder and finally the post-fair follow-up.
In the following we would like to give you some hints and tips that you should take into account when exhibiting abroad.
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