Exhibition stand at the veterinary congress for Veyx

Stand size
110sqm

Trade show
TÄK Leipzig

Customer
Veyx-Pharma GmbH

Industry
Veterinary Medicine

Target of the exhibition stand

The target of the booth of Veyx-Pharma GmbH is to provide information about various products that will be exhibited at the booth. A special eye-catcher at the veterinary congress is the catering of the fair visitors, who can refresh themselves at the Veyx stand with wheat beer, sausage and bread.

The trade fair presentation

The exhibition stand represents a willow in the home town Schwarzenborn/ Knüll of the company Veyx. The trade fair appearance is supported by the graphic concept and the comic-like presentation. The entire design of the stand becomes a unique selling point through this special style and stands out strongly from the design of the surrounding stands.

The trade fair appearance gives the feeling of being in an animated film in the middle of the Veyx product world. The cartoon style, which is unusual for the industry, is imprinted on the memory of the trade fair visitors all the more strongly and increases the recognition value. In addition, the trade fair stand invites visitors to sit down and linger.

During the development process of the Veyx trade fair stand, I particularly liked the product development of the displays within the design, which was a special challenge because a completely new solution for the connector system had to be generated.

Pascal Dicks - Projektmanagement & Design - Team RocketExpo

Pascal Dicks

Individual display shelf in comic style

Eye-catchers at the Veyx stand are the individual display shelves in the look of comic trees, which serve to present the products and transport the comic style of the stand to the outer corners of the stand. The displays were developed as a clever plug-in system and are therefore quickly assembled and transportable. The individual parts were CNC milled as multiplex and the surface was artistically stained by hand in two colours and sealed with 2-component lacquer so that they can be used for longer periods of time for trade fair presentations. With these eye-catching display shelves and additionally for the industry of veterinary medicine extraordinary style, the attention of the fair visitors quickly falls on the products of Veyx. All in all, this detailed work supports the presentation of a pasture of the company's home town (Schwarzenborn).

Display shelf from Veyx
Veyx - Catering at the exhibition stand

Catering at the exhibition stand

Specialist congresses in veterinary medicine - such as the Leipzig Veterinary Congress - entertain visitors during the congress lecture breaks to create a feel-good atmosphere during the breaks. It is precisely this eye characteristic that is also pursued at the Veyx trade fair stand. Visitors have the opportunity to sit down, linger at the stand and eat sausage and bread and drink a delicious wheat beer. The catering at the stand increases the length of time visitors stay and makes it easier to start conversations.

Summary of the Veyx trade fair stand

Together with Veyx-Pharma GmbH, we have developed a trade fair appearance with an extraordinary stand design that stands out from the other stands at the Leipzig Veterinary Congress and remains in the memory of the trade fair visitors.

Our cooperation started with RocketExpo and the conception of our large exhibition stand. The cooperation at the big fairs was so successful that we now realize our small fair stands (24 sqm) with myWWM. We enjoy working with WWM, RocketExpo and myWWM very much. So we have everything from one source for large and small trade fair and congress presentations. What distinguishes WWM? The team! The employees work in a committed, solution-oriented and reliable manner and think along with every project. The standardised and yet astonishingly flexible WWM system makes the process much easier.

Oliver Engl, Head of marketing, Veyx-Pharma GmbH

Logo Veyx Pharma GmbH

The Veyx-Pharma GmbH is a medium-sized, German, veterinary pharmaceutical family business. With its proven products such as reproductive biologics, enzyme preparations and microemulsions, Veyx ensures that animals are kept healthy and their performance is maintained. The range of products and services for farm animals meets the consumer demand for residue-free and risk-free food of animal origin. The intensive contact with agriculture and animal owners leads to products that are used in practice. Veyx-Pharma exports worldwide to more than 60 countries.