Virtual exhibition stand

You have unlimited possibilities to offer your prospects and customers product details, whitepapers or presentations as gated content at the info points of your Virtual Booth to generate online leads. In return for personal contact information, a customer will receive the requested information from you via email. Or you can allow participation in a contest at the trade show while still at your Virtual Booth to offer Digital Twin visitors added value and build anticipation for their visit to the real booth. There are no limits to what you can do: be creative and tailor the offers to your target group so that the trade-in of your own data delivers added value to people.

You have the option of equipping your virtual trade fair stand with various elements of gamification. You can combine this with the fact that after a certain action at the Digital Twin, incentives are available for collection at the real trade fair stand. You can also insert multimedia content at info points to convince interested parties of your products or services in a variety of ways. You can run your new image film on the LED video wall of your trade fair stand, offer product information as a download or link to your website. Use Infopoints to offer visitors added value. After entering personal data at one of the Infopoints, send them a whitepaper or presentation.

In the age of digitalization, it is important to have a digital presence. With one click, your customers or prospects can find out if you are exhibiting at a trade show. Go one step further and present your Digital Twin on your company website next to the dates when you can be met live at a trade fair. Visitors to your website will thus not only be informed about your trade fair presence, but will also be able to view it right away. In this way, you can reach a larger target group with your trade fair stand digitally than you would have been able to reach with your real trade fair stand. Your customers will also regularly visit your website to be informed about new products, news or special promotions on your Digital Twin.

Your virtual trade fair stand allows interested parties, customers and suppliers to walk through your trade fair stand digitally. In the process, you can view exhibits up close, examine merchandise displays and discover information at info points. The true-to-scale 3D model of your real trade show booth offers all the insights for visitors that the real booth also offers to trade show visitors. Walk through the Virtual Booth in a 360° tour when, how often and from where you want. The Digital Twin makes this possible without getting caught in crowds. You can also use this feature to train your booth staff by letting them know where exhibits are located or what information is available before the show begins.

Your Virtual Booth is independent of real trade fair events, it can be used individually: before, during and after the trade fair. You can pick up your prospects and customers even before the trade fair starts and inform them about your trade fair presence. During the trade fair, you can refer to your Digital Twin on your company website so that stand visitors can conveniently download information material afterwards instead of having to carry it with them at the trade fair. After the show, you can use the Digital Twin of the real booth to extend the show and inform interested people about your products and services who didn't make it to the show. With a Virtual Booth you are no longer bound by the barriers of the real world.