Digital Twin - what is that anyway? This is a true-to-scale, digital 3D model of your real exhibition stand. This digital twin is virtually available and can be viewed from all sides in a 360° view. This virtual trade fair stand can be used in many ways - before, during and after the trade fair or even completely detached from real events. You can move your trade fair stand from the exhibition hall directly to your website.
With the virtual trade fair stand, you can supplement your real trade fair appearances and have a trade fair on your website every day of the year. The Digital Twin of your trade fair stand can be accessed anytime and anywhere and is therefore not bound to the obstacles of the real world. Support your sales staff and inform interested parties, customers and partners about news on your virtual trade fair stand.
You can present your stand on your company website 365 days a year. Be independent of the barriers of the real trade fair and do not limit your stand to a few days a year. Show your prospects, customers and suppliers the Digital Twin of your real exhibition stand all year long and update them regularly via the Virtual Exhibition Stand. With a virtual trade fair stand you can react quickly and agile in the digital world to trade fair cancellations or postponements without having to forego leads or customer contacts. Enable your customers to visit your virtual trade fair stand even if they were unable to attend a trade fair because they were unable to attend or the trade fair was cancelled.
You have unlimited possibilities to offer your prospects and customers product details, white papers or presentations as gated content at the info points of your virtual trade fair stand to generate online leads. In return for the personal contact details, a customer will receive the requested information from you by e-mail. Or you can allow participation in a competition at the trade fair already on your virtual trade fair stand to offer added value to the visitors of the Digital Twin and to increase the anticipation of visiting the real trade fair stand. There are no limits: Be creative and adapt the offers to your target group, so that the exchange of your own data provides added value to the people.
You have the possibility to equip your virtual exhibition stand with different elements of gamification. You can combine this with the fact that after a certain action at the Digital Twin Incentives are ready to be picked up at the real exhibition stand. At Infopoints you can also insert multimedia content to convince interested parties of your products or services in a variety of ways. You can run your new image film on the LED video wall of your stand, offer product information as a download or link to your website. Use Infopoints to offer visitors added value. After entering personal data at one of the Infopoints, send them a white paper or presentation.
In the age of digitalisation it is important to show digital presence. With just one click, your customers or interested parties can find out whether you will be an exhibitor at a trade fair. Go one step further and present your Digital Twin on your company website in addition to the dates when you can be met live at a trade fair. Visitors to your website will thus not only be informed about your trade fair appearance, but can also view it immediately. This way you can reach a larger target group with your trade fair stand in a digital way than you could have met with your real trade fair stand. Your customers will also regularly visit your website to be informed about new products, news or special offers on your Digital Twin.
Your virtual trade fair stand enables interested parties, customers and suppliers to walk through your stand digitally. You can view the exhibits at close range, inspect the product presentation and discover information at info points. The true-to-scale 3D model of your real trade fair stand offers all the insights for visitors that the real trade fair stand also offers to trade fair visitors. Take a 360° tour of the virtual trade fair stand whenever, how often and from wherever you like. The Digital Twin allows you to do this without getting caught up in the crowds. You can also use this function to train your stand staff by letting them know where exhibits are located or what information will be provided before the trade fair begins.
Your virtual trade fair stand is independent of real trade fair events, it can be used individually: before, during and after the trade fair. You can pick up your prospects and customers before the fair starts and inform them about your trade fair appearance. During the trade fair you can refer to your Digital Twin on your company website so that stand visitors can download information material conveniently afterwards instead of having to carry it with them at the trade fair. After the fair, you can use the Digital Twin of the real stand to extend the fair and inform interested parties about your products and services who did not make it to the fair. With a virtual exhibition stand you are no longer bound to the barriers of the real world.
We offer you the possibility to create a digital twin of your exhibition stand and to expand it digitally. On your virtual trade fair stand, your customers can discover products, videos or links to your website in a 360° tour at various infopoints, and can always find out about the latest news from your company. Offer your customers added value to the real trade fair and make the trade fair experience interactive.