Exhibition stand for the trade show TÄK in Leipzig for MSD

At the TÄK 2018 in Leipzig, MSD introduced new products on the market.

The aim of the trade show was the new customer acquisition and a stronger attention in the existing market. The extraordinary exhibition stand concept with turquoise LED spots, also in the illuminated suspension and the "self-vaccination station" attracted attention to the visitors. In addition to the optical concept, the MSD exhibition stand was also experienced by trade show visitors. An LED show provided the right and always changing look of the exhibition stand. Visitors of the trade show could also feel a moss wall and vaccinate artificial pigs themselves.

The achievement of the various sense organs of the target group thus made a lasting impression and attraced the desired greater attention.