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Covetrus DE GmbH
The objective of the Covetrus DE GmbH trade fair stand was to convey product information, which was achieved through various product and equipment exhibitions at the stand. In addition, the trade fair appearance was used to inform about the new foundation of Covetrus DE GmbH from the merger of two companies.
In general, the stand of Covetrus DE GmbH is divided into different areas in order to receive the trade fair visitors in the best possible way - tailored to their needs: Counter for sub-exhibitors, spacious meeting room, simulation of a practice area on a raised platform as well as a bar area with sufficient seating.
These different areas of the stand are symbolically divided by floor inlays in the carpet laying. The illuminated wall showcases with glass floors and doors support the exhibition of the products. A real eye-catcher are the large-scale graphics with emotional animal motifs, which give the stand a personal character.
What I personally liked most about the stand design was the development of new standard solutions for a modular stand construction system. This included the planning of sliding glass doors as well as the illuminated wall showcases, which we can now offer in our rental repertoire.
Absolute eye-catchers at the Covetrus DE GmbH trade fair stand are the large-scale graphics showing various emotional animal motifs. The trade fair stand, which is otherwise kept in simple blue and white tones and is oriented towards the corporate design of the company, receives a very personal character. In addition, the stand at the veterinary congress stands out strongly from surrounding stands. To support the effect of this eye-catcher, a particularly bright light illumination is directed at the graphic surfaces of the exhibition walls. This concept is continued in the meeting room, which is located behind the large graphics: Here, too, various animal motifs can be found on the wall. The selection of animal motifs in connection with people ensures that trade fair visitors are subconsciously touched emotionally and remember this positive feeling when they think of Covetrus DE GmbH.
For the presentation of the products of Covetrus DE GmbH, new standard articles for our frame system have been specially developed, so that they can be integrated into the frame system flush with the surface and are perceived by the trade fair visitor as one unit. The illuminated wall showcases with and without glass doors underline the high quality of the exhibition stand and present products from the animal health industry in an optimal light. Among the exhibits are various products of the Covetrus DE GmbH as well as devices that are of interest to the visitors of the veterinary congress.
During the conception of the trade fair presentation, Covetrus DE GmbH always made arrangements quickly and easily, which made the cooperation a great pleasure. All in all, the goal of conveying information and products could be optimally presented with the help of the design and concept of the exhibition stand.
We have decided to change the stand builder in 2019. The choice was made for the WWM with its business unit RocketExpo. Price-performance, management and market presence were impressively attractive. The first exhibition stand was an impressive confirmation of the preliminary planning: great design, very high quality and efficient order processing. And our visitors were very impressed. In addition to conventional trade fair construction, the other services offered by WWM are also very interesting: The measurability of customer flows with Event Metrics, for example, helps us to optimize our upcoming trade fair appearances. Digital solutions such as hybrid events are still new territory for us, but the WWM can support us here too. And the multimedia possibilities of the WWM are already on our agenda anyway. Conclusion: With the WWM and Rocketexpo we have made a good choice.
Jan Lohse, Category Manager, Covetrus DE GmbH
Covetrus is a global technology and services company for the animal health industry committed to helping its customers improve their treatment and financial results. Covetrus brings products, services and technologies together to provide customers with the best possible solutions for their practice, so that they are optimally positioned. A passion for animal and human welfare motivates the Covetrus team around the globe to continue to drive progress in veterinary medicine.