Exhibition stand at the Infratech for concrete plant Bieren GmbH

Stand size

Trade show
Infratech Essen

Concrete plant Bieren GmbH

Building and materials industry

Aim of the stand

The goal of concrete plant Bieren is to present itself with an eye-catching stand, to stand out from the rather conservative stand designs at the fair. During the stand party, music videos were shown on the large LED video wall. A speaker system on the truss suspension provided the appropriate music.

The trade fair presentation

I particularly liked the detailed planning of the stand. Every single detail was well thought out and implemented with care.

Betonwerk Bieren is part of the Erdbrügger group of companies, which consists of two business areas: building construction and civil engineering. 'Betonwerk Bieren, the civil engineering company, presents itself with an extraordinary exhibition stand. The stand is particularly eye-catching due to the concrete furniture that was manufactured. "To stand out, to stand out from the market" was the customer's requirement.

In order to draw attention to the stand from a distance, suspensions in the form of concrete shafts with connection openings were suspended. By the suitable stand design the visitors could immediately guess which products the exhibitor offers.

Pascal Dicks - Projektmanagement & Design - Team RocketExpo

Pascal Dicks

Extraordinary exhibits

The eye-catcher of the stand is the open exhibit wall with illuminated hanging possibilities. Hovering and removable 3D models were attached to this wall, which were framed between two wooden columns and supported by a concrete frame. The unusual exhibits create a live experience for the visitors. Visitors to the fair have the opportunity to view and touch the 3D models and gather their own impressions. In order to realize the overall concept of the exhibit wall, a coordination between different manufacturers had to take place.

Concrete plant Bieren GmbH - Exhibits
Concrete plant Bieren GmbH - LED wall

Harmonious overall appearance

For a successful trade fair appearance of the Bieren concrete plant, all components were individually adapted to the trade fair appearance. The elements were carefully thought out and planned. Especially the bar table bridges and the counter, which were individually manufactured and have a total weight of over 3 tons, were carefully planned and executed. To create more dynamics on the stand, instead of a straight back wall, a curved wall with a built-in LED video wall is used. This gives the stand a more unusual appearance and draws the attention of visitors to the fair. With the help of trussed spotlights, an atmospheric atmosphere can be created.

Conclusion on the exhibition stand of concrete plant Bieren

Thanks to the detailed planning, the conscientious selection of materials and surfaces, as well as the quick arrangements with concrete plant Bieren GmbH, we have succeeded in creating a real eye-catcher at Infratech.

The cooperation with all instances of RocketExpo was great. We had a lot of fun during the whole planning and implementation phase and were able to work on a professional level. The project manager - Pascal Dicks - did a terrific job from start to finish and implemented all our wishes in great detail. I could hand over all the reins with a good feeling. The result speaks for itself!

Katharina Asara, Head of marketing, concrete plant Bieren GmbH

Logo Betonwerk Bieren GmbH

Concrete plant Bieren GmbH is a medium-sized, family-run company based in Bad Oeynhausen and, as part of the Erdbrügger group of companies with over 350 employees, is one of the market-leading manufacturers for the serial production of wastewater systems as well as the individual production of concrete, reinforced concrete and polymer concrete prefabricated parts. The company is represented at three locations throughout Germany and offers solutions, also for special requirements.