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For Olympus Germany, the focus of the stand design is on a simple colour scheme in line with the corporate design. In addition, the exhibition stands are usually kept very open. In addition to the clear and elegant design, the trade fair concept focuses on various technologies from the field of medical technology, which are demonstrated to trade fair visitors or can be tested by interested parties themselves.
A real eye-catcher and visitor magnet at the Olympus exhibition stands is this round stele on which various product groups can be presented. In addition to individual product presentations, equipment can also be shown live in action. The individual elements are interchangeable and can be adapted to the requirements of the equipment. This round pedestal works on small exhibition stands as well as on larger stand areas, as it takes up little space and still attracts the attention of the visitors. It is also possible to connect a computer with mouse and keyboard in the upper drawer. The upper part of the stele is illuminated to underline the staging of the products and attract additional attention.
To celebrate the 100th anniversary of Olympus Germany, this celebration will be integrated into the stand design. The anniversary logo is clearly visible on the walls of the stand. However, the simple and serious colour image of Olympus will be retained. The practical reference to medical technology will also be in the foreground at this stand: Screens on the walls that explain and demonstrate live the functionality of the devices and exhibits below. Visitors to the trade fair will have the opportunity to get to know the various Olympus product stations and gain an optimal overview of the solutions on display. Thus the trade fair visit will remain firmly in the visitors' minds.
With Olympus Deutschland we have an excellent partner at our side with whom we enjoy working together and from whom excellent results are achieved. We at RocketExpo have already had the privilege of designing and building various stands for Olympus Deutschland for the various trade fairs in the field of medical technology. With the focus on the respective trade fair objective, we were able to build up a strong brand presence for Olympus Germany overall.
With RocketExpo we have a very reliable, trustworthy and creative exhibition stand construction partner on our side. The cooperation with the RocketExpo team is very pleasant and fun.
Andreas Baumann, Head of Marketing Communications, Olympus Medical Systems DACH
Olympus offers a comprehensive range of solutions for early diagnosis and minimally invasive therapy suitable for a wide range of conditions. Based on its pioneering experience in these areas, Olympus has developed unique technologies and services that meet and often exceed the growing needs of physicians. At the same time, their technologies and services help to improve the quality of life of patients and reduce healthcare expenditure.