Klingspor used the live communication at the Eisenwarenmessen in Cologne to present new products as well as to cultivate contacts of existing customers. The clear goal of the communication was the presentation of the novelties, as well as the media preparation of the new website 2016. In 2014, a complete reorientation of the brand appearance was carried out, which was supported by the RocketExpo.
The signal colors of the trade show appearance and the shapely presentation made the Klingspor stand a spectator magnet.
