Exhibition stand at the Interzum in Cologne for Kabelwerk Eupen AG

Stand size
105sqm

Trade show
Interzum Cologne

Customer
Kabelwerk Eupen AG

Industry
PU foam manufacturers and processors

The stand design and trade fair concept

The target of the booth at the Interzum in Cologne is to present the different foams of Kabelwerk Eupen AG. These are therefore placed on the counters as well as fixed to the walls so that they are in the direct field of view of the fair visitors. To support this, a monitor is embedded in one of the exhibition walls to underline the product placements with video material.

The trade fair presentation

The aim of the stand was to promote the various foams of Kabelwerk Eupen AG. This was achieved by special product staging, which attracted the attention of the trade fair visitors.

The stand was given a cosy atmosphere by the backlighting of the panel and the cabin as well as by offering sufficient seating and atmospheric graphics. This created a feel-good atmosphere ensures that visitors not only notice the Kabelwerk Eupen AG stand, but also enjoy spending time there.

Torsten Lorenzen - Projektmanagement & Design - Team RocketExpo

Torsten Lorenzen

The product placement

The product placement of the foams is clearly in the focus of Kabelwerk Eupen AG's trade fair presentation. For this reason, the foams are placed on the counters as well as on one of the exhibition walls, so that visitors can view and touch them from close up. The stand design and graphics have been adapted to the colour of the foams and to the corporate design of Kabelwerk Eupen AG. As a result, the trade fair stand is designed in clear blue and white tones. In addition to this sleek design, the stand is nevertheless a feel-good location thanks to various elements: the backlighting of the panel and the booth provide warm light at the stand, sufficient seating inviting you to linger and the graphics behind the counter also create a feel-good atmosphere. The discreet graphics are only interrupted by individual butterflies, which are not in the corporate design, and provide an eye-catcher. The orange butterfly underlines the softness of the foams once again.

Exhibition stand Kabelwerk Eupen AG
Monitor at the booth Kabelwerk Eupen AG

Audiovisual support

In addition to the product placement of the various foams, the visual and auditory senses of the trade fair visitors are also addressed simultaneously by video content. A monitor embedded in one of the exhibition walls provides interested visitors with further information about the foams. On the one hand, this attracts the attention of trade fair visitors to the Kabelwerk Eupen AG trade fair stand and, on the other hand, increases the time spent at the stand.

Conclusion on the exhibition stand of Kabelwerk Eupen AG

The conceptual elaboration of the trade fair design together with Kabelwerk Eupen AG enabled us to develop and present the product presentation of the various foams in an optimal way. By creating a feel-good atmosphere, the stand also invites visitors to linger.

Through personal conversations, our wishes and their implementation could be recorded directly. Recommendations and suggestions according to our requirements were also offered. With the help of clear and regular communication and on the basis of the prepared graphics and views of the stand, we were able to see the implementation in advance. Our requirements were implemented as desired. The high quality met our requirements and enabled us to give a professional presentation. With the reliable and experienced team of RocketExpo we did not have to worry before, during and after the exhibition. The cooperation is very satisfying.

Nancy Lemaire, Purchaser, Kabelwerk Eupen AG

Logo Kabelwerke Eupen AG

Kabelwerk Eupen AG is an owner-managed, medium-sized company based in Eupen, Belgium. For over 200 years, industrial specialists have been manufacturing high-tech solutions for a wide range of applications from their central location. Today, the AG is divided into three divisions: EUPEN CABLE, EUPEN PIPE and EUPEN FOAM. Each division supplies various industries with innovative and tailor-made solutions.