Unique products require an extraordinary trade show presentation that perfectly presents these products. Our customer MSD, the market leader for veterinary medicines, presented the new product EuterSafe at Eurotier 2014. This dairy cow health improvement app was nominated as the "New Year of the Year". Accordingly, a pink cow at the booth attracted attention.
Together with the already established, professional coffee bar, the MSD booth was again in 2014 a popular meeting place among industry colleagues.